Embracer is Lord of the Rings

Variety announces Middle-earth Enterprises is the newest purchase for Embracer, the acquisition-crazed gaming outfit. Terms of the deal are not being revealed, but the story notes a pre-sale evaluation estimated the company was worth at least $2 billion. The story mentions a loophole in the TV rights to Tolkien's work is why Amazon is making a series with rights negotiated directly with the late author's estate. But for the most part, this gives Embracer full rights to exploit the various Middle-earth properties:
Middle Earth Enterprises, the holding company that owns all of J.R.R. Tolkien’s works including “Lord of the Rings,” “The Hobbit” and more, has been sold to Swedish gaming conglomerate Embracer.

The rights include movies, books, theatrical productions, video games, theme parks and merchandise in Tolkein’s most famous literary works – “Lord of the Rings” and “The Hobbit” – as well as “matching rights” in other literary works related to Middle-earth and authorized by the Tolkien Estate and HarperCollins, primarily “The Silmarillion” and “The Unfinished Tales of Numenor and Middle-Earth,” two compilations which were published after the writer’s death in 1973.