Epic Games Store Year in Review

A post on the Epic Games Website discusses how the Epic Games Store performed in 2021. Epic continued to give away free games throughout the year as a way of building an audience. The post puts that program into some very large numbers, even co-opting the term "snag" from our forums as the appropriate term to describe collecting a freebie:
We’re proud to be part of a growing community of developers, publishers, players, and creators who made 2021 another humbling year for us. There are now over 194 million Epic Games Store PC users, an increase of 34M from 2020. Daily active users peaked at 31.1M, and peak concurrent users reached 13.2M. December’s monthly active users peak reached 62M users, an increase of 11% from last year’s peak of 56M.

Players bought more games and played them for longer in 2021. We now have 917 titles for sale on the Epic Games Store, nearly doubling what we had available to customers in 2020. About $840M was spent through the store in 2021, up 20% from 2020. Third-party games represented 36% of all sales with more than $300M in player spending, a 12% increase from 2020.

We continued to give away free games each week. Many developers and publishers collaborated with us over the year to give away 89 free games worth $2,120. Over 765 million free games were claimed by players, bringing those titles to a new audience. 76 free games broke their peak concurrent user records on PC, with an average of 13 times their all-time records! That’s incredible engagement.

This year's holiday sale was bigger than ever. Over 31M people participated in the event, snagging over 159 million items during the event, a 14% increase over Holiday Sale 2020.