EA May Rebrand FIFA Series

In a blog post, EA SPORTS Group general manager Cam Weber explains that Electronic Arts is reconsidering its long running FIFA naming license for its association football/soccer series. Word is EA may follow in the footsteps of Konami renaming the PES series eFootball by changing the title of the franchise. "As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games," Weber explains. "This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world." Here's more on all this possible change represents:
We’re here to create the best experiences for football fans everywhere. To do that, we start by listening to our players. We hear consistently that what matters most is growing the global community, creating innovative football experiences across new platforms, a commitment to every level of the sport including grassroots, and accelerating the elevation of the women’s game. As a result, we have a clear vision for the future of football.

Through years of building our global franchise, we also know that authenticity is essential to the experience. That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world. We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others. The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivaled authenticity in our EA SPORTS football games, now and for many years to come.