IKEA and ASUS Republic of Gamers
a collaboration on new line of gaming furniture and accessories.
This involves a new product family called UPPSPEL, which is disturbingly similar
to upsell, but affordability is stressed as one of the line's features.
is home to the products, which are to hit stores next month.
Gamers love challenges, so IKEA's signature "some assembly required" philosophy
can be just another part of the game. Here's word:
”We believe there’s a
lot to be done to democratise the gaming experience”, says Ewa Rychert, Global
Business Leader of Workspace, IKEA of Sweden. “Now, we take the first step on
our gaming journey, and we do it by presenting affordable, high-performing
gaming products and complete solutions that we hope reflect people’s personality
In total, the new gaming range is comprised of over 30 products across furniture
and accessories, offered at different price ranges to meet the needs of a
variety of gamers. Furniture offerings include gaming desks, chairs and storage,
and accessories include a mug holder, mouse bungee, neck pillow, ring light and