Court Injunction Cuts Apple App Store Business Model to the Core

A permanent injunction handed down in one of the Epic Games lawsuits against Apple over App Store royalties deals a major blow to Apple (thanks The Verge). The US Court for the Northern District of California has decided that Apple can no longer prohibit apps from promoting alternative payment methods. The following order takes effect 90 days from today:
The Court, having considered the evidence presented at the bench trial in this matter and consistent with its findings of fact and conclusions of law, HEREBY ORDERS as follows:

  1. Apple Inc. and its officers, agents, servants, employees, and any person in active concert or participation with them (“Apple”), are hereby permanently restrained and enjoined from prohibiting developers from (i) including in their apps and their metadata buttons, external links, or other calls to action that direct customers to purchasing mechanisms, in addition to In-App Purchasing and (ii) communicating with customers through points of contact obtained voluntarily from customers through account registration within the app.
  2. Any party may seek modification of this Order, at any time, by written motion and for good cause based on changed circumstances or otherwise.