A post on Reddit by mazty tells the tale of tattling on Cloud Imperium games over ship sales for Star Citizen, the upcoming crowdfunded space game/patience test (thanks TechRaptor). The user reported the company to the UK Advertising Standards Authority for selling games that do not yet exist without warnings appropriate to the intangible nature of the purchase. Word is that the disclaimer now present in email such as this are the result of the UK ASA's intervention. Here's what's now included at the bottom of the sales pitch email:

* Disclaimer: The Crusader Ares (Inferno and Ion), A2 Hercules, Genesis Starliner, are being offered here as a limited vehicle concept pledge. This means that the vehicle is in development but is not yet ready to display in your Hangar or fly in Star Citizen. It will be available as playable content in a later patch. In the future, the vehicle price may increase and Lifetime Insurance or any extras may not be available. If you pledge towards a Crusader Ares (Inferno and Ion), A2 Hercules, Genesis Starliner, you will receive a loaner vehicle for use in Star Citizen until such time as the Crusader Ares (Inferno and Ion), A2 Hercules, Genesis Starliner, is included in-game. This loaner vehicle will be a currently playable vehicle of similar approximate size and/or function to the concept ship pledged. We offer pledge ships to help fund Star Citizen’s development. The funding received from vehicles such as this allows us to include deeper features in the Star Citizen world. These vehicles will be available for in-game credits and/or will be otherwise earnable through play in the final universe. They are not required to start or succeed at the game.