New World Beta Bricking 3090 GPUs? [Updated]

A thread on Reddit has reports from gamers who have found their RTX 3090 graphics cards bricked after playing the closed beta of New World, Amazon's upcoming MMORPG. Sorting through them it seems the problem may primarily affect EVGA 3090s. There's no official response to this situation, but it may be wise for 3090 owners to hold off on trying the beta until what's going on is better understood. Unless you want to risk sell your remaining kidney to buy a new 3090. Thanks Windows Central via Simon and OmegaFoRCe. Update: Windows Central now has this follow-up from EVGA on the situation:
An EVGA representative provided the following comment: "At the moment we are dealing with specific problems, if it is a problem really confirmed we will inform and inform you in our EVGA forums on our website." The linked forums contain instances of users discussing New World EVGA RTX 3090 issues.