2K Launcher Sightings

A thread on ResetEra notes that a 2K Launcher has started popping up when certain 2K games are run on Steam. There's a screenshot of the launcher and posts confirming that this showed up not that long ago in Civilization VI and Mafia III. The thread was provoked by it now appearing in the Mafia: Definitive Edition, so the implication is its use is becoming more widespread.