Electronic Arts announces the completion of
their
acquisition of Codemasters, saying they paid approximately $1.2 billion for
the purchase. They say this establishes "a new global powerhouse for racing
videogames and entertainment." Here's more on their wedding vows:
The
combination of Electronic Arts and Codemasters marks an exciting new era in
racing game entertainment. Bringing together two of the most passionate,
creative and talented game developer and publishing organizations in the
industry will enable further growth and continued success for a stable of the
most powerful and popular racing brands in the world, including Formula 1®, Need
for Speed, DIRT, DiRT Rally/WRC, GRID, Project CARS, Real Racing and more. With
this critically acclaimed portfolio, Electronic Arts and Codemasters will be
positioned to bring fans a regular cadence of new and exciting racing content,
in addition to reaching across more platforms and more regions of the world.
Codemasters’ critically-acclaimed franchises Formula 1®, DIRT, DiRT Rally, GRID
and Project CARS will sit alongside Electronic Arts’ global Need for Speed
franchise, fan-favorite Real Racing mobile game, and its EA SPORTS brands,
enabling greater innovation and increasing the capability to deliver content and
experiences to a truly global audience for racing entertainment.