Ubisoft announces that Yule Season is now underway in Assassin's Creed Valhalla, offering the first seasonal content in the Viking action/adventure. This adds new content, new challenges, and rewards, all free to owners of the game. They offer this article with a look at what to expect (thanks ConsoleGenRL). Here's a summary:

Seasons are coming to Assassin’s Creed Valhalla to extend the post-launch experience throughout 2021, delivering a variety of new free content for all players focused on gameplay and world evolution, with updates coming in at different points during the Season.

The first Seasonal content of Assassin’s Creed Valhalla, the Yule Season, invites players to discover the Yule Festival, an in-game event active until January 7 in a dedicated area of the settlement. During the Yuletide celebration, players can join in the festivities with a new Drinking game, an Archery mini-game, a Fist Fight tournament, and two new character quests available in the settlement. In addition, players can earn exclusive rewards including a new gear set, settlement decorations, and more.

To experience the Yule Festival, players must reach England and complete one of the first narrative arcs, either Grantebridgescire or Ledecestrescire. The festival will then be triggered automatically when players visit the settlement.