Amazon Luna Cloud Service Announced

Amazon is jumping in and addressing the alarming dearth of cloud gaming services by announcing Amazon Luna. They say this will work with Windows, macOS, Fire TV, and web apps for iPhone and iPad. They also say this will work without waiting for lengthy downloads or updates anywhere you have high-speed wifi. If you are interested in testing the early access version of this you can sign up through this page. The early access pricing is USD$5.99/month and allows access to their library of games, in contrast with Google Stadia, which charges for individual titles. They add that a Ubisoft channel is coming to the service soon, and tell us to stay tuned for more news on that. In an accompanying announcement, they also unveil the Amazon Luna Controller, which is also in early access. This Bluetooth and USB controller is compatible with select Windows, macOS, mobile, and tablet games, even when not playing on Luna. This offers special optimizations for their new service: "Connects directly to Amazon’s custom game servers when playing on Luna, reducing roundtrip latency by 17 to 30 milliseconds vs. a local Bluetooth connection among PC, Mac, and Fire TV." Here's more from the announcement:
Play from Twitch
Gaming is more social than ever before and Twitch is where the world’s best streamers meet the world’s most engaged gaming community. Twitch is one of the most important ways that audiences discover great games and experiences, and we think cloud streaming can make that kind of discovery even easier. Inside the Luna experience, players will see Twitch streams for games in the service, and from Twitch, they’ll be able to instantly start playing Luna games.

Amazon Luna Controller Delivers Low Latency with Cloud Direct Technology
Customers can play Luna with a keyboard and mouse, a Bluetooth game controller, or the new Luna Controller with Cloud Direct technology. Luna Controller is Alexa-enabled and connects directly to the cloud to effortlessly control your game, featuring a multiple-antenna design that prioritizes un-interrupted wifi for lower latency gaming. In fact, our testing showed a reduction in roundtrip latency when playing Luna Controller with Cloud Direct vs. Luna Controller via Bluetooth, with reductions of between 17 to 30 milliseconds among PC, Fire TV, and Mac. Because the Luna Controller connects directly to cloud servers, players can easily switch between screens—such as Fire TV to mobile phone—without additional pairing or configuration changes. Luna Controller is available at an introductory price of $49.99 during the early access period.

Powered by AWS Game Servers
Luna is built on AWS and harnesses the power of the industry’s broadest and deepest cloud platform. What’s more, as new features and content are added for Luna customers, the backend tech that’s driving it all will also be frequently refreshed, ensuring a consistently improving experience whether they’re playing on their Fire TV, their phone, or anywhere else.