NPD Group announces
consumer spending on video game products in the U.S.
continues to break records. They say the Q2 total of $11.6 billion is up 30%
over the same period last year and an increase of 7% over Q1:
the Q2 2020 Games Market Dynamics: U.S.* report from The NPD Group, overall
total industry consumer spending on video gaming in the U.S. reached a second
quarter (April – June) record $11.6 billion, an increase of 30% when compared to
the same time period last year, and a 7% increase over the first quarter 2020
(January – March) record $10.9 billion.
Sales of video game content reached $10.2 billion in the second quarter, up 28
percent when compared to a year ago. Gains were seen across new physical
content, digital console and PC content, mobile and subscription spending.
Strong growth across Nintendo Switch, PlayStation 4 and Xbox One led to an
overall hardware category sales increase of 57% to $848 million. Sales of video
game accessories including gamepads, headsets, steering wheels and other
peripherals increased 50% to $584 million.
Animal Crossing: New Horizons, Call of Duty: Modern Warfare, Call of Duty:
Warzone, Candy Crush Saga, Candy Crush Soda Saga, Final Fantasy VII: Remake,
Grand Theft Auto V, Mario Kart 8: Deluxe, Minecraft, NBA 2K20, Pokémon Go and
The Last of Us: Part II were among the best-performing titles of the second
“Today, we have more video game players playing for more hours, while spending
more in the process; and what gamers old and new are discovering is an industry
that has a wide array of experiences available to them regardless of device and
budget,” said Mat Piscatella, games industry analyst at The NPD Group. “During
the pandemic, many have turned to video games not only to keep them preoccupied,
but also to stay in touch with family and friends. This has resulted in an
acceleration of what were already established trends towards heightened video
game player engagement. I don’t see any signs of this slowing down.”
Methodology: Games Market Dynamics: U.S. provides a comprehensive measure of the
consumer spend on video games in the U.S. including purchases of video games
hardware, content, and accessories. It is released on a quarterly basis and
provides insight and trending into the broader consumer spend in the video game
industry. This assessment of the broader consumer spend on the industry utilizes
NPD’s monthly POS tracking services as well as consumer data from other NPD
trackers, monitors, and reports.
*Accessory sales exclude game cards