Sennheiser Announces EPOS Line

Sennheiser announces they are launching a new division called EPOS dedicated to premium audio hardware for gaming. The first products from this are expected in October. We should probably expect to hear a lot about them between now ant then, as they outline plans for an extensive promotional campaign and esports sponsorships. Here's the first taste of that, a promotional video kicking off an image campaign. They say their products will bring you the happiness you seek: "At EPOS, we want to give the market a new perspective on how audio can enhance the gaming experience," says Maja Sand-Grimnitz, Head of Global Marketing. "As a new brand with a solid audio heritage and future, the campaign and promise ‘Out of this world gaming audio’ will resonate with gamers, who are truly looking for the best way to maximise their gaming experience. Premium audio can enhance that feeling and this message is at the heart of the campaign. We want to make EPOS the golden ticket to the best gaming experience and a happier you.” So far they only mention a line of headsets, which they promise will provide "an unparalleled balm to the brain":
EPOS, a newly formed company dedicated to the creation of high-end audio equipment for Gaming and Enterprise Solutions, proudly announces the official launch of their global gaming campaign. Built on the principles of uncompromising audio engineering, contemporary aesthetics and superb build quality, the EPOS brand in the gaming segment exists to serve gamers who demand absolute excellence from their equipment to maximise their gaming experience. Crafted to last, and designed to excite, the EPOS range of headsets will become the definitive gaming audio solution for those who share the EPOS passion for performance.

Built upon Demant’s 115 years of experience in sound and innovation and building on the legacy of Sennheiser Communications A/S, EPOS will sell the Sennheiser Communications gaming portfolio as co-branded EPOS | SENNHEISER whilst also introducing an exceptional new portfolio of premium EPOS branded products. The first major EPOS-only branded gaming product launch is set for October 2020.

Founded on the belief in “The Power of Audio” to transport gamers to another dimension, EPOS understand that gaming – and superior gaming audio - provides an unparalleled balm to the brain. EPOS products deliver powerful, visceral experiences for unsurpassed amounts of in-game immersion and flow. Transporting gamers to a different reality, EPOS audio enhances every vital sound cue, delivering total clarity of communication for a spellbinding experience. Each product is created to take technology, design and performance to unprecedented levels.