This week Tencent Holdings launched a new U.S. game studio in California called
LightSpeed LA, reports
. They say the Chinese giant is looking to create AAA games and
enhance their for global appeal. Word is the studio is being headed up by Steve
Martin, a Rockstar veteran who's a wild and crazy guy:
The new studio,
LightSpeed LA, will be led by former Rockstar veteran Steve Martin and will
focus on the development and publishing of AAA titles, Tencent Games’ LightSpeed
and Quantum Studios said in a statement to Reuters.
“We’re ushering in a new era of game culture by combining world-class
development with a stress-free work environment,” Martin said in the statement.
Tencent is trying to build an array of studios overseas with the goal of
creating content with original intellectual property that has global appeal.
The launch is also the firm’s latest move in a strategy to derive half its games
revenue from overseas, a category that accounted for about 23% of its
fourth-quarter online game sales.
The company has most recently hired Halo 4 lead designer Scott Warner to head
another newly-minted new studio grouped under TiMi Studios, the maker of Arena
of Valor and Call of Duty: Mobile.
Tencent is also the owner of League of Legends creator Riot Games, and has
majority control of Clash of Clans maker Supercell.
The new studio in Orange County has hired creative talent from Rockstar Games,
Sony VASG, Respawn Entertainment, 2K Games, and Insomniac.
Last week, Tencent unveiled plans for more than 40 game products, from a release
of Mobile Dungeon & Fighter to an unnamed Metal Slug mobile game in partnership
with SNK Corp.
It also announced a cross-platform Pokemon team battling game running on
Nintendo Co Ltd’s Switch console and on mobile.