MS Ending Mixer

In post on Xbox Wire Microsoft announces they are giving up on Mixer and will work to transition the Mixer community over to their BFFs at Facebook Gaming. The Mixer Blog explains what users can do with Mixer spacebux in the scant month before the changeover completes, and those with balances or subscriptions after the shift to the new platform will receive an Xbox Gift Card in compensation. The Verge reports that streaming stars with big money Mixer exclusivity deals like Tyler "Ninja" Blevins, Cory "King Gothalion" Michael, and Michael "Shroud" Grzesiek are being released from their contracts and are now free to stream elsewhere. According to a tweet from Rod Breslau Ninja and Shroud got full payouts (made $30 million and $10 million, respectively) after refusing offers of double that for Facebook exclusivity (thanks The Loadout). Microsoft's explanation of why they are making this change definitely includes words:
Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the service for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences we want to deliver to gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming.

Beginning today, Facebook Gaming will make it easy for anyone in the Mixer community to join, if they choose to do so. We will work to transition the Mixer community over the next few weeks. Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming. For Mixer Partners, streamers, and viewers, we expect you’ll have many questions – you can find more details on how we will support the transition to Facebook Gaming on the Mixer blog here.

Transitioning the Mixer community is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to Facebook, where every month more than 700 million people play a game, watch a gaming video, or interact in a gaming Group.