EA and NFL Renew Partnership

Electronic Arts, the NFL, and the NFLPA announce a multi-year renewal their partnership. Under terms of the deal Madden NFL will remain the exclusive simulation of professional tackle football games. Here's a bit:
Today, Electronic Arts (NASDAQ: EA), the National Football League (NFL) and the NFL Players Association (NFLPA) announced a multi-year renewal to their partnership, marking the biggest and widest-reaching gaming agreement in NFL history. Under the partnership, the EA SPORTS™ Madden NFL franchise will exclusively create authentic football simulation games, and EA SPORTS, the NFL and the NFLPA will partner to develop games in new genres, expanded esports programs, and additional experiences for fans across more platforms.

The agreement comes at a time when the world is playing and watching more Madden NFL than ever before as NFL fandom worldwide continues to grow. Madden NFL 20 is the most successful game in franchise history. Unique players have grown by 30 percent year-over-year, monthly average players have reached an all-time high, more than 330 million hours of the game have been played, and over one billion minutes watched on Twitch since launch. In just the month of April alone, player levels have nearly doubled from last year, and great community and celebrity-athlete competitions broadcast throughout the month led to the equivalent of 2,600 NFL seasons of Madden NFL 20 content watched by viewers around the world. Madden NFL esports also had its biggest year yet, with broadcasts on ESPN, ESPN2, and FS1 bringing Madden NFL competitive programming to tens of millions of fans.