Mojang Becomes Mojang Studios

The Minecraft Website reveals that Mojang is celebrating Minecraft's 11th birthday with a new name, and they will be henceforth known as Mojang Studios. This is going to take a lot of getting used to, but they go even further and unveil a new logo. They say there's a secret "hiding" in their new logo, and offer this trailer to introduce "the mysterious little gizmos known as the Mojangs." Here's word:
We will say this: play is at the heart of Mojang Studios. It’s the blocky backbone of our games, the core of our development philosophy, and even entangled in our name (which roughly translates to “gadget” in lovely, old-timey Swedish). And now, finally, it’s squarely planted in our new, modular logo.

But we have yet to reveal our biggest little secrets. They are hiding in plain sight – in this very blog post – as part of the new logo. Introducing: the Mojangs! These mysterious little gizmos are powered by play. They test and tinker, endlessly explore, and help us discover new corners of the Minecraft universe.

Not entirely sure you understand what the Mojangs are? No worries! We created this entirely straightforward and scientifically sound trailer to explain their origin, especially for you: