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Activision Blizzard Games Leave GeForce NOW

The Verge reports that all of Activision Blizzard's games have been removed from GeForce NOW, NVIDIA's new cloud gaming service. Word is that so far whatever provoked this remains a mystery:
Nvidia’s GeForce Now feels like one of the very best ways to get a free taste of cloud gaming, but it’s got a gigantic catch — it lets you play PC games you already own only if the game publisher allows it. Today, Nvidia is revealing that Activision Blizzard is no longer playing ball, pulling down its catalog of games including Overwatch, WoW, and the Call of Duty series.

That means one of the service’s biggest publishers, as well as its catalog of games, will no longer be available just a week after the service’s formal launch — a launch that was already missing many games from Capcom, EA, Konami, Remedy, Rockstar and Square Enix, all of which seemed to have pulled out after Nvidia’s beta period ended.

Nvidia wouldn’t tell us why this is happening now, but it’s strange, because Nvidia previously told us it was contacting every publisher ahead of launch to make sure they were OK staying on. Did Activision Blizzard reneg on a deal, or did Nvidia fail to get permission? We’re waiting to hear back on that from Nvidia; Activision Blizzard didn’t respond to a request for comment.