Frictional Game Tease ARG

The Next Frictional Game Website teaser that popped up late last year seems to have spawned some sort of alternate reality game. This is being hashed out on the Frictional Games Discord, where users are trying to figure out what's being planned by the developer of Amnesia: The Dark Descent and SOMA. So far they have discovered this video and this one, which are being scoured for clues, despite their vagueness. There's a summary of the discussion these have spawned on Eurogamer:
The main discussion seems to be taking place on the Frictional Games Discord, and within that, someone's created a Google doc to list all possible ideas. The main findings so far, as explained by Foxnull on ResetEra, are two YouTube videos - the first of which was found by hovering over an eyeball hieroglyph on the website. Fans have so far spotted some weird symbols on a rock, theories for which currently range from mitosis to alien symbols. The video's description, meanwhile, says the video is from Shetpe in Kazakhstan, suggesting the game could take place during the time of the KSSR (1936-91). A possible location, perhaps?

The second YouTube video, meanwhile, was found via the website's code - and leads to a black-screen video with some nasty screams. ARG-ers are currently focusing on the "triple crown" hint in the description, which some believe could be linked to the Egyption Triple Atef or "Hemhem" crown. That would link in nicely with the Egyptian-style eye on the website, but it's still anyone's guess.