Op Ed

  • Matthew Ball: 7 Reasons Why Video Gaming Will Take Over. Thanks Max.
    "Most media categories are confined by three challenges. First is their finite length. At a certain point, you reach the last page of a book, last episode of a TV show, or end of a podcast. A consumer can re-read/watch/listen to them, but few do – and even then, most will do so only once. Second, elongating requires more investment – another book or episode or podcast needs to be made (which requires equivalent investment to the first book, episode, or podcast, thus solving no real problem). We also know that elongating content for the sake of additional engagement, rather than narrative needs, often erodes the overall quality of the experience (see Netflix’s Marvel series)."