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Bandai Namco Not Interested in Epic Games Store Exclusives

In an interview on MCV, Bandai Namco's Hervť Hoerdt says the subscription model is a potential threat to their business (thanks DSOGaming). The company's European senior vice president of marketing also says they are not interested in making exclusive deals with the Epic Games Store.ďSubscriptions are more of a threat, thatís for sure. Because the business model behind subscriptions will be based on two things: the number of hours played on your game compared to the total hours people played, and the number of games played compared to the total number of games," he explains. "So, in the value chain, we see a lot of cascading and the value in the end is too low for us to be able to invest further in the content. So thatís a threat we see. But otherwise, generally speaking, itís exciting, itís appealing, itís more opportunities going forwards." Here are his comments on the Epic Games Store:

We cannot do everything and Japanese [companies] are not risk averse but weíre going slowly. So we have a full platform strategy. The main focus for us is the consumer and the brand. And for each brand we decide whatís the best way to satisfy the consumer and to engage the widest audience possible. So for instance, I donít see any point of putting Tekken 7 on Epic Store. Epic is just another store. Itís fantastic, they have a lot of strength and users, the business model is attractive to us because itís more profitable but still, their interest is, if Iím correct, exclusivity. And this is not our vision. We want our content to be available for as many fans as possible. I donít think weíll deal with Epic in the short term, while we have this strategy. But of course, if theyíre open, weíll go there.Ē

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