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G2A Proposes Key-Blocking Tool

Game key reseller G2A proposes a key-blocking tool for developers as a possible solution to the problem of review keys and giveaway keys being resold through their service. This is their promised follow up to developer backlash over their practices that spawned a petition asking them to stop selling indie titles. Their proposal involves developing a tool to allow developers to designate game keys as not eligible for resale. They say they will absorb the expense of programming this provided 100 developers sign up to show them the effort will be worthwhile. They say they are aware that some developers want them to stop selling keys altogether, but they try have the last word on that, saying, "Both sides have valid points and should respect each other’s arguments." Here's their proposal for a tool to prevent the unauthorized resale of review and giveaway keys:

Both issues can be solved using the tool we’re proposing. Here’s how it would work:

  • You, the developer, only need to get verified. All you have to do is prove that you can act in the name of the studio you’re representing, so that we can deter any impostors. Once your identity is confirmed, you will gain access to two separate sections.
  • The first of these is the “Review keys” part. Once you generate keys to be sent out for a review to various sources, all you would need to do is select your game in our panel and paste the keys you don’t want to pop up on our marketplace.
  • Once that’s done, each time anyone tries to sell a key for your game, our algorithm will check the keys you have provided us with. If there is a match, the seller will get a notification that the key has been blocked so that they can’t sell it.
  • The second section would be the “Giveaway” part. This panel works in the same way as the previous one – just fill in the keys you will be giving out that you don’t want sold before you start the giveaway.
  • If a seller tries to sell more than 3 keys that match the ones in the giveaway database, our system won’t allow that.

We have already made some calculations, and the development of such a solution will be time-consuming and expensive. We will cover all the costs, of course, but we just need to know that you, the developers, are going to use it. That’s why we ask you to register using this short form:

If at least 100 developers sign up within a month (until 15th of August; to assure transparency, the list will be public), we’ll start working on the key-checking tool, and of course let you know about the timeframe and other important details.

Please keep in mind that even without such a tool, we’re always ready and willing to help everyone on a daily basis through the means of a less technical approach. In other words: just write to the G2A Direct team and let them know if there is a problem.

We are aware that this proposal doesn’t solve all the issues. Many developers would like to permanently remove their games from the free market. While we understand their point of view, it’s not a black or white situation. Both sides have valid points and should respect each other’s arguments. G2A, like any other marketplace in the world, is to assure that independent sellers can offer the products they own for others to buy. This results in lower prices on games, electronics, gadgets and everything else gamers need.

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