VG247 rounds up some posts from developers who express a preference for players pirating their games over purchasing them from shady key seller G2A. To be clear, they would still rather their games to be purchased legitimately, but if you buy from G2A they will not get anything in return, so it would be better to steal the game instead of allowing G2A to profit from their work. Here's word:

G2A is pushing its store once again on Google search results, and developers are not happy.

G2A, the marketplace specialising in game keys, recently bought a bunch of premium Google ads. What this does is that it ensures the first result you get when you look up a game on Google is one of a G2A listing.

Although these are labelled as sponsored content, they will still show up before even the game’s official site, or any of the more reputable stores where it’s being sold. This was recently spotted by No More Robots’ Mike Rose, who saw an add for extreme sports game Descenders on Google.

Rose even tried to turn off the ad, but the toggle didn’t work. “Please, if you’re going to buy a game from G2A, just pirate it instead! Genuinely!” wrote Rose in a tweet.

“Devs don’t see a penny either way, so we’d much rather G2A didn’t see money either.”

Descenders developer RageSquid joined Rose’s call, asking fans to pirate instead of buying the game on G2A.

"Please torrent our games instead of buying them on G2A"

G2A has taken out sponsored ads on Google, which mean that when you search for our games, you get G2A popping up above our own links — and we make zero money on our games if people buy through the ads.

Vlambeer’s Rami Ismail likewise shared a similar stance, explaining that despite players’ best intentions, it’s better in this case to pirate the game in question rather than doing business with key sellers.

“These sites cost us so much potential dev time in customer service, investigating fake key requests, figuring out credit card chargebacks, and more,” said Ismail.