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GamesIndustry.biz - Evolving the way we think about community.
"Clearly, game companies have understood the power of influencers to build and foster active communities surrounding their games. And that can be great for communities, great for influencers, and great for the companies. But as companies have rushed to harness that power, it seems they haven't really considered their role in amplifying that power, and the ways it can harm the communities they want to grow in the first place.

The latest example of this came earlier this month, when Electronic Arts had to apologize for dragging its heels in responding to player reports that one of the personalities in its Sims Game Changers community partnership program used his position to sexually exploit young members of the community. It's not the first time an influencer has been accused of abusive behavior or used their position to prey on members of a game's community."

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