Why not 90/10? Asks the
innocently, as the chat app announces that beginning next year their fledgling
game store will begin offering developers 90% of the revenue for games sold
there, taking only a 10% cut for themselves. This seems like a response to Epic
Games, who made waves when
their new store would only keep a 12% cut. Now word is the
Discord Store has passed them on the race to the bottom line:
this year though, we noticed a change happening in the game industry. We talked
to a lot of developers, and many of them feel that current stores are not
earning their 30% of the usual 70/30 revenue share. Because of this, we now see
developers creating their own stores and launchers to distribute their games
instead of focusing on what’s really important — making great games and
cultivating amazing communities.
So, we asked ourselves a few more questions. Why does it cost 30% to distribute
games? Is this the only reason developers are building their own stores and
launchers to distribute games?
Turns out, it does not cost 30% to distribute games in 2018. After doing some
research, we discovered that we can build amazing developer tools, run them, and
give developers the majority of the revenue share.
So, starting in 2019, we are going to extend access to the Discord store and our
extremely efficient game patcher by releasing a self-serve game publishing
platform. No matter what size, from AAA to single person teams, developers will
be able to self publish on the Discord store with 90% revenue share going to the
developer. The remaining 10% covers our operating costs, and we’ll explore
lowering it by optimizing our tech and making things more efficient.
We will also empower developers to communicate with their players by improving
Verified Servers, extending their ability to add great content to the Activity
Feed, and more. We believe if we iterate and work with developers, we can
reverse platform fragmentation in the game industry while connecting developers
and players closer together.