Star Wars Battlefront II Forces EA Stock Towards the Dark Side

Fear is the path to the dark side…fear leads to anger…anger leads to hate…hate leads to suffering, and suffering hurts stock prices. At least that's the take of this CNBC article, which correlates the beating EA's share price continues to suffer to the controversy over progression and loot boxes in Star Wars Battlefront II. Word is:
Electronic Arts' shareholders are running for the hills this month and for good reason.

The company's profitable business model is now at risk after angry gamers revolted over its aggressive in-game moneymaking strategy in "Star Wars Battlefront II."

EA's stock is down 8.5 percent month to date through Tuesday compared with the S&P 500's 2 percent gain, wiping out $3.1 billion of shareholder value. Its competitors Take-Two and Activision Blizzard shares are up 5 percent and 0.7 percent respectively during the same time period.