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Call of Duty: WWII's Big Launch

Activision celebrates the success of Call of Duty: WWII, saying their military shooter sequel earned over half-a-billion dollars during its three-day launch weekend. They make a favorable apples-to-oranges comparison to the launches of recent blockbuster films, and say it sold twice as many units as last year's Call of Duty: Infinite Warfare launch, so presumably nobody is complaining about player counts. Here's word:

Activision’s Call of Duty®: WWII has surpassed more than $500 million in sell-through worldwide in its first three days of release, topping popular theatrical box office openings Thor: Ragnarok and Wonder Woman combined, according to company estimates.

On PlayStation®4, Call of Duty: WWII set a record as the best-selling digital full game by units sold on its first day of availability. Overall unit sales at launch doubled year-over-year globally.

The gripping, personal narrative, boots-on-the-ground multiplayer and terrifying nazi zombies mode attracted players worldwide resulting in the highest total connected users on current generation consoles and PC in Call of Duty® history.

"We challenged our players to get their squads back together and they answered the call, with the highest number of players we’ve ever seen on current gen consoles and PC,” said Eric Hirshberg, CEO of Activision. “Call of Duty: WWII returns the franchise to its roots and the results are incredible, selling twice as many units in its opening weekend as last year, and setting the day one record for full-game downloads on PlayStation 4. Our $500 million opening weekend was not only bigger than Thor: Ragnarok's, it was bigger than the opening weekends of both Thor and Wonder Woman combined. And we're committed to supporting the community with continuous improvements and new content.”

Figures include Call of Duty: WWII retail and digital sell-through, and reported movie sales, each for the opening three-days following initial launch, according to publicly-available data, retail customer sell-through information and internal Activision estimates. Digital downloads of Call of Duty: WWII is based on unit sell-through on first day of availability.

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