they are embarking on an unbranding campaign for Battle.net. They launched the
online service for their games in late 1996 around the launch of Diablo
service is remaining in place, they are just dropping the Battle.net name after
20 years in favor of the catchier "Blizzard tech." Here's word:
going to be transitioning away from using the Battle.net name for our gaming
service and the functionality connected to it. Battle.net technology will
continue to serve as the central nervous system for Blizzard games—nothing is
changing in that regard. We’ll just be referring to it as Blizzard tech instead.
You've already seen this recently with things like "Blizzard Streaming" and
"Blizzard Voice," and more changes are on the way.
When we created Battle.net, the idea of including a tailored online-gaming
service together with your game was more of a novel concept, so we put a lot of
focus on explaining what the service was and how it worked, including giving it
a distinct name. Over time, though, we’ve seen that there’s been occasional
confusion and inefficiencies related to having two separate identities under
which everything falls—Blizzard and Battle.net. Given that built-in multiplayer
support is a well-understood concept and more of a normal expectation these
days, there isn’t as much of a need to maintain a separate identity for what is
essentially our networking technology.
We just wanted to make sure everyone was aware as we moved forward with this
change over the next several months; we’ll provide any relevant updates as the