EA announces FIFA 17, saying the next installment in the association football/soccer series will be powered by the Frostbite engine, and will launch in North America on September 27 and everywhere else two days after that. Those interested in the game won't have to wait nearly that long to see it in action, however, as they offer this trailer, and announce plans for a livestream to show it off scheduled for Sunday at 4:00 pm EDT. Here's word:

Electronic Arts Inc. (NASDAQ: EA) today revealed that EA SPORTS™ FIFA 17 is powered by Frostbite™*. One of the industry’s leading game engines, Frostbite delivers authentic, true-to-life action, takes players to new football worlds, and introduces fans to characters full of depth and emotion. To see the full debut of FIFA 17 powered by Frostbite, fans can watch the EA PLAY livestream at 1:00pm PST on http://ea.com/play2016.

“Frostbite unlocks a whole new world of possibilities for the FIFA franchise and its fans” Tweet this “Frostbite unlocks a whole new world of possibilities for the FIFA franchise and its fans,” said David Rutter, VP and Executive Producer. “We have never been as excited as we are today about the future of football and the experiences we are going to deliver in FIFA 17.”

FIFA 17 also introduced four new football ambassadors who have influenced complete innovation in the action on the pitch. James Rodriguez of Real Madrid C.F., Anthony Martial of Manchester United, Eden Hazard of Chelsea FC, and Marco Reus of Borussia Dortmund are four world-class attacking footballers who are capable of changing any game. They all worked with EA SPORTS to bring to life the gameplay innovation which will be revealed at EA Play. The ambassadors also appear in the FIFA 17 pre-order offer as loan players in FIFA 17 Ultimate Team™.

Fans who pre-order FIFA 17 Super Deluxe Edition can get up to 40 FIFA Ultimate Team Jumbo Premium Gold Packs, Team of the Week loan players, and other FUT content. Click here to read about all our available pre-order offers.