Oculus Rift Preorders Won't Sell Out, No Charge Until Release

With Oculus Rift preorders set to begin in less than two hours on the Oculus website, Oculus founder Palmer Luckey offers reassurances that there is no danger they will sell out, and that they are not charging anyone at this point (thanks VG247). This tweet covers their ability to deal with demand: "No chance of Rift preorders 'selling out', we will keep taking preorders for as long as people want EVE: Valkyrie!" And this one explains this is a preorder, not a prepurchase:
We won't lock people into preorders months before reviews come out using our awesome preorder bonuses. We have confidence in our product!