Rocket League Nears $50M [Dec 18, 2015, 10:49 am ET] – 9 Comments
Wall Street Journal reports a new milestone for Rocket League, the
runaway hit motorsports game, saying developer Psyonix is claiming the game has
now raked in almost $50 million in revenue since launching for PC and
PlayStation 4 (thanks
MCV). They quote company founder Dave Hagewood on how they managed this:
“We paid the bills by working on some of the biggest games in the industry,” such as EA’s “Mass Effect 3” and Microsoft Corp.’s “Gears of War,” the 40-year-old said.
The few who played “Battle-Cars” loved it, Mr. Hagewood said, “so we saw that as a problem of awareness.”
His strategy for “Rocket League” was to get it into as many hands as possible. So he made it a free download for a month for Sony Corp.’s PlayStation Plus subscribers. Otherwise, it was $20 for nonsubscribers and PC users.
Psyonix also passed along the game to players who stream on YouTube and Twitch, in a bid to build word of mouth.
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