EA announces the launch of a new EA Competitive Gaming Division (CGD), saying this will be headed up by Peter Moore, who has the newly minted title of Chief Competition Officer. Here's what this is about:

As the latest step in our journey to put our players first, this group will enable global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more. The CGD will be built around three core pillars:

• Competition – To create highly-engaging competitive experiences with our games, officially supported by Electronic Arts.
• Community – To celebrate, connect and grow our community of players across all levels of expertise.
• Entertainment – To develop live events and broadcasting that bring the spectacle of competition to millions of people around the world.

There is no one better in our industry to lead this new effort than Peter. He was an early pioneer in championing competitive gaming programs, such as the FIFA Interactive World Cup and the EA SPORTS Challenge Series, and Peter’s personal passions for the player experience, sports and competition, make him a tremendous leader for this new division. Peter’s team will partner with our development studios, marketers and publishing teams to bring this new platform to life.