Activision Publishing celebrates the success of Call of Duty: Black Ops III, announcing that the shooter sequel took in over $550 million in its opening weekend, and saying this makes it the biggest entertainment launch of the year, topping the cinematic launch of Jurassic World. We're not sure how this stacks up to previous such claims, since the parameters are different each time around: In 2011 they noted a record set by Call of Duty: Modern Warfare 3 selling 6.5 million units in the U.S. and U.K. in 24 hours, and the following year they announced Black Ops II reached the $1 billion in sales mark in 15 days, two fewer days than it took Avatar. Here's word on the success, which is thankfully not accompanied by an infographic:

Activision Publishing, a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today confirmed that Call of Duty®: Black Ops III is the biggest entertainment launch of the year. In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates. The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches.

Engagement per player also set a new record for the Call of Duty® franchise. Additionally, fans played more than 75 million hours online in its opening three days.

“Call of Duty’s millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise,” said Bobby Kotick, Activision Blizzard’s Chief Executive Officer. “Call of Duty: Black Ops III is the biggest entertainment launch this year in any medium, and bigger than any theatrical opening weekend ever.”

“The Call of Duty: Black Ops III launch is bigger than any game, any movie, or any entertainment launch this year. But more importantly, our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record,” said Eric Hirshberg, CEO of Activision Publishing. “Call of Duty is more than a game, it’s a year round passion for a growing base of millions of fans and it’s only gaining momentum.”