Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:
San Diego, CA 08/21

Regularly scheduled events

Op Ed

Steam Spy — Your target audience doesn’t exist. Thanks Slashdot via Ant.
"I get it. It makes for a good headline 'The rise of MOBA'. 'The fall of core gamer'. 'The rise of China'. And it’s usually an interesting read, filled with data. Data that’s both well-described and convincing, because if MOBA are on the rise and core gamers are no longer the majority, it makes sense to apply this knowledge somehow, right?

And of course you should, but don’t target any new market or new audience just because you’ve suddenly realized it exists. Dota 2 audience exists, there are around 55 million gamers that have tried it and 9.5 million gamers have played it in the last two weeks.

Does it mean they’re enjoying MOBA? Yes.

Does it mean they will even take a peek at yours? Nope, they’re too busy.

And same goes for the lucrative Chinese mobile market, by the way."

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Warhammer: 40,000 Eternal Crusade Next Month
DCS: Bf 109 K-4 Kurfürst Takes Off
Star Citizen Gamescom Presentation
Saturday Patches
Gatherings & Competitions
Saturday Consolidation
Saturday Tech Bits
Hardware Reviews
etc.
Out of the Blue
Free Umbrella Corps Weekend
EVE Online Free Weekend
F1 2016 Released
TOXIKK & Free Trial Next Month
Bonus Weekend in GTA Online, Battleborn, Evolve
Dishonored 2 Gamescom Video
Prey 2 Video
Evening Patches
Evening Consolidation
Evening Mobilization
  

 



footer

Blue's News logo