The Assassin's Creed website is offering signups for a reward program for Assassin's Creed Syndicate. Unlike prior such programs, this does not require a preorder to participate, but it still offers the chance to get some free stuff in exchange for "interacting with Assassin's Creed online." Here's a bit of the explanation from the UbiBlog:

Join the Family. Get rewards. It’s as simple as that. You may remember last year’s rewards program from Assassin’s Creed Unity. Well, it’s back and offering bigger and better rewards this year for Assassin’s Creed Syndicate. Plus, you don’t even have to pre-order the game to enter for cool prizes. There is absolutely no purchase necessary. By completing activities like reading articles, taking fan surveys or watching trailers, you can rack up points that can then be entered into winning awesome stuff like a trip to San Diego Comic-Con or a beautiful Assassin’s Creed Syndicate skinned PS4 console. Sign up for the program by clicking on the image below.

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Of course, there are tons of other prizes like Ubi Workshop gear and in-game content as well. As you collect points, you’ll be able to use them to enter a raffle for big prizes (for things like the skinned PS4, it will be 1,000 points per entry), or save them up to directly purchase some of the smaller prizes like these cool shirts.

The Spin to Win you saw with Assassin’s Creed Unity is also back, but has undergone some changes. Like the Join the Family program, there are no purchases necessary. You’ll be able to spin five times a week in order to score some easy points, which can then be redeemed for goodies in the Join the Family program.