Techland announces plans for free DLC packs for Dying Light as part of a #DrinkForDLC viral marketing campaign for the zombie game that's sort of like an Ice Bucket Challenge for those who aren't into challenges (or energy drinks). Inspired by how the whole water drinking thing has taken off (word is every single person on Earth is participating to some degree), they announce plans for an XP boost this weekend, and a stream of free DLC to come to the game with new content:

Yesterday Dying Light playfully encouraged people to drink water in exchange for a free docket code that gives players a high-tier weapon to redeem in-game. The response from the community was overwhelmingly positive with fans from all over the globe joining in.

To thank fans for their amazing involvement, today Techland announced an extension to the Drink For DLC campaign. Techland have decided to design, create and release a number of all new free DLC packs for Dying Light throughout the second half of the year. The campaign will be led by the fans reaching successive stretch goals - by posting pictures of themselves drinking water on Twitter and tagging them with #DrinkForDLC.

All fans who have already participated will have their submissions added to the total tweet count. A full breakdown of the stretch goals are listed in the attached image along with the originally promised docket code.

However, the very first stretch goal will be a more immediate reward. As the tweet count is already nearing 5,000, Techland decided to reward all the water-loving fans with a 50% XP boost to player agility. The perk will be active for 24 hours, starting this Sunday, June 28th (Pacific Time).

Techland will keep fans informed on the campaign progress via the official Dying Light Twitter account and will announce the number of upcoming free DLCs by the end of July 2015.