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Techland announces plans for free DLC packs for Dying Light as part of a
#DrinkForDLC viral marketing campaign for the zombie game that's sort of
like an Ice Bucket Challenge for those who aren't into challenges (or energy
drinks). Inspired by
how the whole water drinking thing has taken off (word is every single person on
Earth is participating to some degree), they announce plans for an XP boost this
weekend, and a stream of free DLC to come to the game with new content:
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