WSJ.com has word that Raptr has raised $14 million in funding to expand their service to become more of an "Instagram for gamers" (we still haven't figured out who the original is for). Here's word:

Raptr’s goal is to create an Instagram of sorts for its users, enabling them to record, edit and share key moments of their game play with fellow gamers on a new network called Plays.tv.

Although the Mountain View, Calif.-based startup has enabled users to record gaming highlights for nearly a year now, it officially launched Plays.tv on Tuesday and announced the fresh funding to support its expansion.

While the premise is hardly new–fan-generated gaming content represents 98% of all gaming content on YouTube while sites like Twitch and Kamcord were created specifically for gamers to share their content–Raptr has something different in mind.

It is only focused on PC gaming, a platform that is expected to grow 33% to reach $35 billion in 2018, according to data released in March by the industry nonprofit Open Gaming Alliance. Kamcord is focused exclusively on mobile games.

And unlike Twitch, which specializes in live-streaming experienced gamers with large followings, Raptr is targeting amateur gamers to record and share their top moments.