Ubisoft announces the release of the Extreme Car Pack for The Crew, their open world driving game. This can be found on Steam and presumably soon in the Ubishop. Word is this adds new cars for those who buy the pack, and new content for all owners of the game:

NEW DLC CAR PACK
Featuring three electrifying new cars, the smooth and extremely rare Aston Martin V12 Zagato, the ferocious 2013 SRT Viper GTS and the zippy Abarth 500, the Extreme Car Pack will have racers hugging turns and flying across the United States. New customisation options including paint jobs, rims, interiors and tuning specs are available in the in-game store for select cars.

NEW CONTENT FOR ALL PLAYERS
Four new missions, themed for extreme racers, are now available to all players free of charge in the Extreme Live Update. In the new faction mission, “Vertigo,” outrun racers in a high speed and high stakes race along the Colorado River. Race to the top of a mountain and fly down it full speed in “Rollercoaster.” Push the pedal to the metal and keep your car steady on a treacherously icy route to secure the fastest time possible in “Slip and Slide.” Defy gravity in “Hurricane” with difficult jumps on a demanding stunt-filled course located in a construction site.

The Extreme Live Update also comes with new unlockable content. Enrich your car collection with new tuning specs for five of your favourite cars and show your ride’s wild style with the new “animal” and “nature” stickers.