Forbes - The Catch 22 Of Video Game Journalism [Updated].
"Hype. It’s all about the hype. Many critics of game journalism have complained that reviews are skewed by pressure from publishers or from relationships between press and developers. I’ve been told off the record that this pressure very much exists at many of the video game publications out there, but each tries very diligently to maintain a barrier between editorial and marketing. The larger the outlet, the less this sort of pressure matters. The smaller, and the more specialized, the more this pressure has an impact."