WBIE has filed trademark applications for "WB Play," which sounds like it may be a digital distribution service of some sort, with The Escapist noting this seems to be a long-term plan, as they've owned the wbplay.com domain since last year, though there's nothing there yet. Here's a telling portion of one of the Trademark descriptions:

G & S: Entertainment services, namely, providing an on-line computer game for others over global computer networks; providing information on-line relating to computer games, video games and computer and video games related products; providing non-downloadable software games that may be accessed by computer network and wireless devices; providing on-line information in the field of computer gaming entertainment; providing information in the field of computer gaming via mobile or cellular telephones and/or other wireless devices; publishing electronic publications; information relating to on-line computer games; providing on-line information and content in the field of games, interactive game content, electronic game content, computer game content or video game content; providing online computer and electronic games; providing online computer games, enhancements within online computer games, and game applications within online computer games; providing of information relating to computer games; providing an Internet website portal in the field of computer games and gaming.