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United Kingdom 06/02

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EA Taps Starbucks Vet as CMO

EA announces the hiring of Chris Bruzzo as their new Chief Marketing Officer, touting his success at his previous gigs at Starbucks and Amazon in expressing enthusiasm for the move. It's not often that a company comes out and says marketing actually improves their finished products, but that's the pitch here, as they say: "Chris will ensure we are delivering personal and meaningful experiences for players every time they connect with us and play an EA game." They also mention his bona fides as a gamer: "Chris is just as comfortable sharing stories about his days playing Escape from Rungistan and Ultima back in the early 1980s on his Apple IIE as he is debating tactics in FIFA, Battlefield or Peggle. Iím thrilled to bring him on board at EA."

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