A story on Bloomberg about the stadiums full of money EA expects to earn from the new Madden game describes the publisher's lofty general goals for add-on content, saying they hope to reach the one billion dollar mark in DLC sales this year. EA expects Madden to be a major contributor to that figure, as they say add-on content sales for the tackle football series were up 350% last quarter compared with the same period last year. Thanks nin via Joystiq.
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