Sierra Entertainment ceased to exist in its original form a long time ago, most obviously when Ken and Roberta Williams sold the company, which helped usher in the first golden era of computer gaming (there is some history on the SierraGamers website). The company formerly known as Sierra On-Line eventually wound up the property of Activision after their merger with Vivendi, but now a Sierra website has popped up suggesting the brand is being revived. The site has a caption reading GamesCom 2014, which gets underway next week in Cologne, Germany, so we should learn more about this soon enough. This seems similar to how Infogrames started using the Atari brand several years ago, but the dynamics are different, because Activision is a far more established brand than Infogrames and the Atari brand is considerably more recognizable than Sierra. We shall see.