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Ubisoft's Sales Growth

Ubisoft offers sales figures for their fiscal Q1 2014-2015, an unusual move separate from normal quarterly financial reporting, which is still about a month off based on their typical timing. This may have to do with the impressive growth represented by the news:

Sales for the first quarter of fiscal-year 2014-15 came to €360 million, up 374 percent (or 386 percent at constant exchange rates) compared with the €76 million recorded for first-quarter fiscal-year 2013-14.

The first quarter sales figure was higher than the target of approximately €310 million announced when Ubisoft released its full-year 2013-14 results. This performance reflects:

  • The success of Watch Dogs, which broke Ubisoft’s and industry’s sales record for, respectively, the launch of a new game and of a new brand, with over 8 million sell-in units.
  • Strong growth reported in the digital segment, with sales up 149 percent to €84 million, driven by Watch Dogs, the success of Ubisoft’s Free-to-Play mobile games and the releases of Trials Fusion, Child of Light and Valiant Hearts The Great War.

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