Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:
Germany 08/31
Chicago, IL USA, IL 10/19

Regularly scheduled events

Ubisoft's Newfound DRM Insight

Recent comments from Ubisoft VP of digital publishing Chris Early indicate Ubisoft has a newfound outlook on the impact of DRM on game sales, saying they understand that this can lead to punishing paying customers while failing to deter piracy as intended (thanks The Escapist). This is in stark contrast to their historical outlook, which led to the implementation of an onerous online DRM scheme several years ago that required a constant Internet connection before this was relaxed. Chris explains their changed outlook on this to GameSpot:

What becomes key for us is making sure we're delivering an experience to paying players that is quality. I don't want us in a position where we're punishing a paying player for what a pirate can get around. Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?

I think it's much more important for us to focus on making a great game and delivering good services. The reality is, the more service there is in a game, pirates don't get that," Early said. "So when it's a good game and there's good services around it, you're incentivized to not pirate the game to get the full experience.

Email Digg Facebook Twitter   Share More    


 

   Current Headlines
Comments on Steam User Reviews Disabled by Default
Influencer to Influence Destiny 2
Dreadnought Adds Conquest Mode
Morning Patches
Morning Consolidation
Morning Mobilization
Morning Metaverse
Morning Tech Bits
Morning Safety Dance
Morning Legal Briefs
Game Reviews
Hardware Reviews
etc.
Out of the Blue
New GeForce Drivers
PC Bullet Witch
39 Days to Mars Launches
PC Building Simulator Builds Real Audience
Evening Patches
On Sale
  

 



footer

Blue's News logo