EA announces a September 2nd release date for The Sims 4, promising smarter Sims in the lifestyle simulation, demonstrating at E3 today a Sim so smart he died laughing because he had too much fun at a party. Here's a new trailer showing how the stories of your little friends will unfold as you play. Here's word on the game:

The Sims 4 takes this best-selling franchise to an entirely new generation. Our new Sims have been reinvented into smarter, emotionally rich characters who come to life through a combination of their free will and player direction. Players control the mind, body, and now the heart of these new Sims and bring their stories to life with richness and texture that has never before been possible in the franchise. Pair these revolutionary new Sims with brand new creative tools that are powerful, tactile, and easy to use, and the all-new Gallery, which allows players to access other players’ The Sims 4 user generated content directly from the game, and the result is a stimulating new gameplay experience that powers a new era for The Sims.