Kotaku - Video Game Preorders Are Out Of Control.
Of all the things wrong with it, I think the worst is just the
embarrassment. Hey, gamers. This is what companies think of you. All your
HYPE and message board partisanship and obsessive need to pre-order (though
note most of these editions don't need a preorder, but come on) a game based
on a title and a trailer has led us to this, the stage where a company like
Ubisoft can lay this out, look at it with a straight face and think, yup,
some of these suckers will pay up, just like they always have.