Kotaku - Video Game Preorders Are Out Of Control.
Of all the things wrong with it, I think the worst is just the embarrassment. Hey, gamers. This is what companies think of you. All your HYPE and message board partisanship and obsessive need to pre-order (though note most of these editions don't need a preorder, but come on) a game based on a title and a trailer has led us to this, the stage where a company like Ubisoft can lay this out, look at it with a straight face and think, yup, some of these suckers will pay up, just like they always have.