I'm guessing Hostess going bankrupt was not a publicity stunt but I can personally attest to the clever psychological influence of the ending and restarting production of Twinkies that this caused. This weekend I saw boxes of these had returned to the shelves in the supermarket, and because of all the hype, decided to pick up a box. Then I saw that they were also selling banana Twinkies, which actually sounded appealing, so I picked up a box of those too. This means I probably bought more Twinkies this weekend than I previously had in my entire life, as I've never been the biggest fan. That said, they didn't have nearly the uniform factory perfection I remember, as there was a noticeable settling of oil at the bottom that, while not necessarily desirable, at least seemed quite food-like. And yes, the banana variety was actually pretty darned good.
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