Howtonotsuckatgamedesign.com - Why Marketers Fear The Female Geek. Thanks Ant via Boing Boing.
Is this really what marketers do? Do they really purposely exclude women and then also go ahead and push sexist ideas? Yes, they do. Because it works. It’s best practice. I mean, it’s cynical, sure. But that is capitalism. Capitalism is cynical. It is what marketers often MUST do – if they like it or not – because the people in power, meaning the people with the money demand, that they get as much positive returns as possible on each dollar they spend.