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Op Ed

Polygon - Battlefield 4 spotlights EA's inability to launch games, treat players with dignity.
Is there any possible reality where EA and DICE didnít know that the game was non-functional when they shipped it? Can you imagine any other industry that allows products this hobbled to be knowingly sold months after release?

There are no recalls, no refunds being offered. Instead weíre given strained acknowledgements that a problem may exist, and the promise that it will be fixed. DICE may enjoy taking little jabs at the more popular Call of Duty series from time to time, but maybe itís time for them to grow up a bit and realize releasing a game that works will lead to stronger competition than cheap shots on Reddit.

The reaction of EA and DICE hasnít just been inadequate, it has been infuriating. The attempts to hide behind corporate speak and mealy-mouthed pseudo-apologies completely fail to address their customers, who have spent $60 or more on the product, as human beings. You can argue about the validity of EA being the worst company in the world, but itís clear that their marketing department has a tin ear when it comes to owning up to its own mistakes.

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